As the world economy, a green wave of change is sweeping the world. Throughout the world development trend of green civilization, the 21st century will become a "green century."
The rapid development of green technology
Green technology is a trend in the development of the international community, to sustainable use of resources, it is necessary to change the kind of depletion-type industrial development model. Accelerating scientific and technological progress, no technical safeguards sustainable use of resources is impossible. Which requires companies in the selection of production technology, develop new products, he must decide in favor of environmental protection and ecological balance of technology options.
In recent years, the rapid development of green technology in pollution prevention, recycling resources, saving energy, the three aspects of the formation of a huge market, including product development, information services and project contracting. According to incomplete statistics, green technologies and products of the global market has more than 250 billion U.S. dollars, to the end of this century is expected to exceed 60 billion U.S. dollars. In this market, competition, developed countries accounted for an absolute advantage. Such as the U.S. desulfurization, ammonia technology, Japan, dust, waste disposal technology, Germany pollution treatment technology in the world ahead. Currently, in order to occupy the world market for green products for the purpose of competition for green technology high ground as the center of international competition has begun. CFC-free refrigerant technology in the United States and Europe, launched a competition, Japan and Europe to compete on a recycling project. In order to gain an advantage in the competition, the United States, Japan, Europe and other countries more in the green industry in the application of biotechnology, computer technology and new materials, so that it becomes a high-tech industry. Germany, with its unique advanced technology and equipment and good social services in international environmental market gaining a solid footing. Netherlands, Italy, Australia also has some environmental advantages of technology are also being pegged this "big cake" share in the one in Fig.
Stimulate manufacturers enthusiastic green design
In Michigan, a building, six technicians and engineers together for display in the demolition of a brand new car. They remove the assembly, said the weight of each component out, and the entire process of recording and timing of this experiment is to do "green design." Green design refers to the design of the products can be removed, decomposition, parts can be refurbished and reused. In this way, both to protect the environment, but also to reduce the waste of resources.
This concept is currently being inspired many of the world manufacturers enthusiasm. Siemens coffee maker, Caterpillar tractors, Xerox copiers, cameras Eastman Kodak Company, the U.S. personal computer, laser printer, Japan, Germany and Canada, telephones, etc., are made available at the beginning of expanding open structure, thus further promoting the design rationalization, preparation of raw materials, thus enabling parts to be fully utilized. Therefore, the "green design" and "traditional design" The fundamental difference lies in the "green design" concept in the design stage, to reduce energy consumption, easy to disassemble, making regeneration starting and protecting the ecological environment and ensure product performance, quality and cost requirements included in the same design specifications, and to ensure that the production process can be implemented smoothly.
Foreign entrepreneurs tend to green investment
For the prevention of environmental pollution and ecological destruction, we must increase support for efforts to standardize the investment destination of foreign investment in the business community has a "green tendencies."
The U.S. government publicly stated that green products enjoy export tax rebates, while giving concessions on export credit in order to occupy the international market, and in the establishment of green products under the Ministry of Commerce export office, responsible for green products, investment and promotion. Japanese government proposed a "21st century Earth Green Earth theme hundred action plan" to actively support the green industry. EU economic policy-making departments are still taxes, loans, export policy for green products to implement tilt. Switzerland last year, 70% of new investment for the development of a variety of biodegradable or easily recyclable new products, in some European markets experienced pundits in the analysis of environmental issues also began to pay attention and listed companies, "green benefit" (ie pollution control aspects of the input-output).
According to the London Stock economic lines a member survey data show: since 1990, the "green stocks" ─ ─ operating waste treatment operations like equities issued by companies ─ ─ price increase on the London stock market, than we have all of the stock average increased 70%. French contaminated goods giant Lai Liya company after 10 years of research and spent 200 million francs, finally invented a new method of production technologies, you can no longer use those in aerosol containers CFCs damage the ozone layer.
Environmentally friendly green products and packaging
According to the U.S. Environmental Business International, Inc., 1990 New products about 5% of "green products", to 1997 the proportion had increased to 80% in recent years, many large companies are taking the lead in Europe and America to produce green products.
In the computer field, the United States is a pioneer in the development of green computer, in order to prevent environmental pollution, the U.S. Environmental Protection Agency to develop a "Green PC" standards and energy-efficient computers flag "Energy Star" has been officially implemented. Major U.S. computer makers have launched an active and energy-efficient models, saving effect is expected to be as high as 75%. It is estimated that the use of "green computer", the Federal Government's annual electricity cost savings of $ 4,000,000. French regulations, engine displacement of two liters or more new cars are harmful substances in the exhaust gas must be installed catalytic converters, which in recent years for more stringent vehicle emission pollution control one example. Car manufacturers have understood the weight of which, as the Group General Manager of opium g Peugeot? Calvet said: "Ecological awareness is beneficial, we agree with that, the protection of the natural environment is one of our main objectives." Germany Schneider, Marcus Deasy, several companies have jointly developed an environmentally conscious "Green TV", the aircraft used material is lightweight steel, aluminum parts, wood and plastic, the plastic can be re-deepening recycling, and the same performance, the various components of the machine can be removed, assembly, replaced to maintain the latest technology to adapt to the level of environmental protection.
In product design and packaging use and disposal, both the need for efforts to reduce packaging costs, but also to reduce packaging waste on the environment pollution.
Currently popular international business is called a "green packaging" of paper packaging, as the paper on behalf of the main ingredient is natural plant fiber, easily decomposed by soil microorganisms, and soon rejoined the natural cycle. American Association of cardboard packaging, is taking millions of dollars in advertising costs to implement the paper packaging. Japan, milk, beverages, alcohol, most of them have changed to paper packaging. Some experts but also from the point of view of bionics research assignment natural packaging clever, explore the mysteries of nature. Hope from such oranges "buffered" packaging, pods "granule" packaging, egg and shell shock gas chamber building type structure, pearl shells and other natural conservation and collection package, explore the "green packaging" in new ways. French food on the shelves, no longer see plastic, glass, and other similar difficult to recycle packaging, while the vast majority of dairy products, fruit Khan and liquid food products using aseptic carton packaging, without refrigeration can be fresh for 6 months , recovered, can be made, "Choi Lok board" for making furniture, decorative materials, toys, etc., this green packaging liquid food packaging has become the mainstream of the world.
Stimulate customers desire to buy green marketing
Currently, the world of "green consumption" has reached $ 200 billion total expected end of this century will increase $ 300 billion. In this green wave impact, good stock of the situation of businesses are also positive action, the introduction of the green concept, the introduction of green products, the development of green markets, the development of green price, open up the green channel, the implementation of green public relations, establish a green image, forming a complete set of green marketing system.
Japan, a supermarket asking customers bring their own shopping bags to reduce the use of plastic generations. Supermarkets registration card issued to every customer, customers bring their own shopping bags, store registration card stamped each time, accumulated to a certain number of shops complimentary certain value of goods. British supermarket groups Enns Bury only claims to be the "most green grocery store," and launched a series of "green color" replace chemical cleaning agents for household plant manufactures, making it a significant increase in turnover achieved a competitive advantage.
In Hong Kong and Taiwan, Japan, the United States, known as the "eco-clothing" pattern, color, text, full of character and moral: with rare plants and animals as a pattern to flowers and trees as a tone, even with clear and concise text written in costume , such as "I Love Nature", "Protection of the Ozone Layer" and to express the voice of the consumer directly. Thus, a variety of "green advertising" came into being, many well-known multinational companies and large enterprises have the use of "green products" big do "green advertising", many SMEs are also competing in emerging strengthen their own "green business" image to seek rapid development. U.S. production of diapers enterprise, from the environmental point of view, for advertising and promotion, stressed cloth diapers buried in the earth after at least 500 years to decompose, and diapers will break down quickly in the soil, so the diapers in the public mind erected a "green image", just three years, sales soared to 1.8 times.
Green consumption tide international markets
It is no longer the large consumption of resources and energy, seek comfort in life, and in the comfort obtained on the basis of a lot of saving resources and energy, that people's consumption psychology and sales practices to respect for nature, the pursuit of health changes in order for the international market brought a wave of green consumerism.